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Three examples

Three fictional businesses in three trades. Each site is built around what that business actually needs – not the same template in a different colour.

Hair salon · Södermalm

Salong Vinkel

A salon whose customers book from their phone on the way home from work. The price list sits at the top, because that is what they came to read.

  • A price list you can read without zooming
  • The stylists by name and what they are good at
  • Opening hours that show whether the salon is open right now
  • Photographs of the work, with a line on what was done and how long it took
Open the example See the before version

Neighbourhood restaurant · Vasastan

Bistro Veke

A guest wants to know two things: what is served today and whether there is a table. Both answers are there before you have had to scroll.

  • This week’s lunch at the top, with today’s dish marked
  • An à la carte menu you can read on a phone
  • A section for parties and private dining
  • Table booking around the clock
Open the example

Naprapath · Kungsholmen

Klinik Ro

Someone searching for a naprapath is in pain and wants an appointment quickly. So the free slots are on the front page, not three clicks away.

  • Free appointments straight on the front page
  • Click where it hurts and see how the clinic can help
  • What a visit is like, step by step
  • Prices and cancellation rules without the fine print
Open the example

All three businesses are fictional. Names, phone numbers, prices and bookings on the example sites are not real – the phone numbers come from the range the Swedish Post and Telecom Authority reserves for fictional use. The photographs are free images from Unsplash and do not depict the fictional businesses.

Want to see a sketch of your new site?

[email protected]

Tell me which business it is and I will get back to you within one working day. The sketch is free and you promise nothing.